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Customer satisfactionRethinking the role of surveys in customer experience management
I recently worked with three companies that are struggling with how to place surveys within customer insights, continuous improvement and customer experience (CX). In one company, the primary role of the survey function was to measure service transactions with an end-of-year focus on the results of the annual relationship survey. In the second company, while Net Promoter Scores (NPS) were ubiquitous and used in evaluations from the frontline staff to major business unit leaders, little seemed to -
Customer satisfactionWhy customer satisfaction is hard to define
This article is organized as follows: satisfaction is an ambiguous concept; the marketing literature does not offer a uniform definition of the satisfaction concept; satisfaction can be an emotion. This article presents an argument for not measuring the concept of customer satisfaction as researchers typically measure it: by using a direct rating scale such as the typical 0-10, very dissatisfied to very satisfied scale. (For purposes of discussion, I refer to that scale as the satisfaction -
Custom software developmentEmergence of On Demand Software
The entire business world has a great influence on the various features that these apps will have in the near future. The users have certain specific requirements and needs, and the developers have to make sure to fulfil these demands whenever they are creating an app. Apps like Uber have certainly changed the way people order any taxi. But these apps are now present in various domains, from pest control to food delivery. The various on-demand apps are now becoming a great trend and will rema -
Custom software developmentWhat Does Code Quality Actually Mean?
Perhaps the easiest way to get started involves coming from the negative side. After all, if we learn anything from Software Engineering Stack Exchange, we learn that the question of what constitutes code quality will inspire hundreds of votes, lots of answers, and many comments before being closed as "not constructive." But we also learn that people can agree on (and up-vote) a definition of what it's not. People everywhere seem to agree that poor quality code inspires disbelie -
DataBaseActian Launches Real Time Connected Cloud Data Warehouse Solution
Actian, a provider of hybrid cloud data warehousing and data integration, has introduced its Avalanche Real-Time Connected Data Warehouse Solution with support for AWS and Azure cloud platforms. The Actian hybrid solution offers integration capabilities natively built into the product, enabling enterprises to harness diverse data sources for use in high performance analytics. Designed to support real-time decision making, the solution delivers blazing fast analytics, real-time data inges -
DataBaseSigma Computing Extends Sigma with Release of Dataset Warehouse Views
Sigma Computing, a provider of cloud-native analytics and business intelligence (A&BI), is extending the power of Sigma to be used throughout the cloud data analytics stack. “The proliferation of SaaS tools has not only resulted in mountains of data but also a number of applications that you need to be able to access all that data in,” said Rob Woollen, CEO and co-founder, Sigma Computing. “With Dataset Warehouse Views, organizations can now rely on Sigma for datasets
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